A perfect domain name plays a vital role regarding the trajectory of your business. In this century, most businesses thrive once they build a dominant presence in the online community. This only happens when you have a perfect domain that describes your business well, then you can grow your customers from there. It is quite better and much easy to get clientele who are loyal to your business who understand your niche and are willing to support you based on what you are offering them.
In Kenya for example, most businesses get their clients from the online platform, considering the world is now shifting to E-business, you get clients online, they purchase online, and you deliver, that is how easy things are getting. However, you will not be able to build a massive online presence as well as getting your brand identified if you do not have a perfect domain name. Below are some of the vital consideration that will steer you towards getting the right domain name for your Kenyan business;
1. Make it Relevant to your Business
A perfect domain name is one that speaks for your business. In such a way that, people will easily know what you are offering them just by the domain name. This goes further in enhancing brand recognition as well as getting customers to trust your business. Individuals with sketch domain names are easy to be dismissed as their domain name does not align with what they say the sell or offer. For instance having a business named ValTrendyOutfits, your domain name should at least be valtrendyoutfits.co.ke. This shows brand consistency from the business name to the domain name.
2. Make it Memorable
A good domain name is both short, simple and memorable. To achieve this, avoid longer domain names, avoid numbers, funny characters as well as complex words. Make the name much easier to pronounce so that your clientele will remember it easily and thus making it easier for them to find you online. Just like in the first point, where relevance is dwelt on, ensuring that the domain name matches with your business is another key feature that makes it more memorable.
3. Proper choice of Keywords for SEO
When it comes choosing a perfect domain name as well as online presence, there is one key feature named Search Engine Optimisation (SEO) which should not be ignored. SEO determines how people easily find you on the internet, for you to rank at the top of the search history. It does not just happen, you need a proper choice of keywords. Take for instance you are running a laundry business within Nairobi town, it will help a great deal if you incorporated Nairobi on your domain name, say Nairobilaundry.co.ke. The reason being, most people who are interested in laundry services in Nairobi town will definitely use Nairobi as their keyword, say for example, laundry services in Nairobi etc. Having both Nairobi and laundry on your domain name makes it much easier to discover it on the internet, since your choice of keywords is on point.
4. The Right Domain Extension
Most people often overlook choosing the right domain extension. This often depends on the scope of your business. Take for example if you are so certain that your product or rather business will entirely run in Kenya, your domain extension should indicate .ke. This is important in such a way that, anyone searching for something that is available within the Kenyan market will most certainly land first in the domains that have a Kenyan domain extension before being referred to other domains that do not have the .ke domain extension.
5. Get your Domain Secured
Another important tip to have a perfect domain is by ensuring that it is well secured. the way to a perfectly secured domain is going further into even purchase the different variants as well as extensions of your domain name. The good thing about this is that you will be sure that no one else has a domain name similar to yours. Also ensuring that you renew your domain on time secures it. Most domains are paid for annually, so before each year elapses get your domain renewed so that it does not get expired.
Conclusion
From detailed list above regarding choosing a perfect domain for your business, you realize that key factors need to be put into consideration and they include, making it relevant to your business, ensuring that individuals can memorize it easily, that the keywords in your domain promote a better SEO, getting the right domain extension based on your business locality, and finally getting your domain secured. The above could not be the only considerations that you need to look at but they are among the most important ones.
Another major point that you might want to look into is the aspect of business future growth. If you are destined to get your business growing, be very careful not to have a domain name that will hinder your future business expansion. Despite the fact that we want a domain name that fully describes what you do, ensure that you also put into consideration a domain name that will accommodate expansion in your business. Say for example, you want to get into fashion and as a result of limited capital, you just want to start by selling jeans, do not rush into obtaining a domain that traps you into selling jeans for life for example trendykenyanjeans.co.ke, yes, your customers will know you sell jeans, however, for future growth of the business your domain will limit you.
